EVERY BODY IS
A FITNESS BODY
CELEBRATE DIVERSITY, RESILIENCE, AND AUTHENTICITY
Each one of us, irrespective of our physical situations or life stories, deserves the thrill of achieving fitness goals and the serenity of holistic wellness. Convention may overlook our diverse experiences, but together, we can amplify these powerful narratives.
SNAG YOUR COPY OF MY
NEW
WORKBOOK
UNTANGLING THE FORK
A Path to Freedom from Emotional Eating
HI, I'M CHANTEE LACKEY-WILLIAMS
EMBRACING UGC IN BREAKING NORMS AND IGNITING CHANGE
Journey with me as I transform adversity into strength. My personal experience with a spinal cord injury has not only fuelled my determination but also guided my understanding of the true essence of fitness, far beyond conventional norms. I leverage User-Generated Content (UGC) to amplify diverse, authentic narratives and to show the world that every body is a fitness body.
As a seasoned professional in web design, content creation, podcasting, blogging, and photography, I bring more than just a fitness blog to the table. I am here to build a vibrant, inclusive community that celebrates every individual's unique journey to wellness.
WHAT IS UGC?
USER-GENERATED CONTENT
User-Generated Content (UGC) is content created by users rather than brands, typically shared on online platforms such as social media. In fitness and wellness, UGC can include workout videos, progress photos, or personal wellness stories. It acts as authentic social proof of real individuals engaging with a brand's products or services, enhancing trust and community among consumers.
THE POWER OF UGC
CREATING NARRATIVES, NOT JUST CONTENT
UGC is more than a secret weapon—it's our language in this revolution. It's content created by real, everyday individuals—your clients. Powerful workout videos, encouraging testimonials, inspiring personal stories, and much more, all contribute to the heartbeat of our shared mission.
WHY UGC?
AUTHENTICITY AND IMPACT
UGC crafts compelling narratives that validate the authenticity of your brand and underscore your impact. It reflects your clients' true experiences and their genuine enjoyment of your brand and their transformative journeys. We aim to foster a culture of inclusivity and authenticity in fitness and wellness. By leveraging UGC, we can paint a more inclusive, empowering, and realistic picture of fitness, wellness, and self-care.
HOW DOES IT WORK?
Initial Discussion:
In our first meeting, we'll discuss your brand's goals, target audience, and the message you want to convey. We'll also explore potential ideas for the collaboration and how we can maximize the impact of our partnership.
Content Planning:
Based on our initial discussions and my research findings, I'll develop a comprehensive content plan. This will include the type of content to be created (videos, blog posts, podcasts, etc.), the key messages to convey, and a detailed content calendar.
Content Delivery:
Once the content has been finalized and approved, it will be delivered to you as agreed in our contract. You'll then have the rights to distribute it on your chosen platforms to engage your audience and meet your brand goals.
Contract Negotiation and Signing:
Once we have a clear understanding of our collaboration, we'll solidify our partnership through a contract. This agreement will detail the scope of work, responsibilities, timelines, compensation, and other necessary terms.
Recording and Production:
With the content plan in place, the production phase will commence. This involves the actual creation of the content, including recording videos, taking photographs, or writing blog posts. Each piece of content will be created with the utmost care to ensure it resonates with your audience and reflects the core values of your brand.
Editing and Finalizing:
Remember, each step in this process is collaborative. Your feedback and input are valued and essential for creating content that will successfully capture your brand's unique identity and message. Together, we'll create user-generated content that speaks volumes about the authenticity and inclusivity of your brand.
In-depth Research:
I'll dive deep into your brand's essence, market positioning, and audience demographics. This research will allow me to craft a content strategy that resonates with your audience and aligns with your brand's voice and goals.
Editing and Finalizing:
All created content will undergo thorough editing and polishing to ensure it's of the highest quality. This includes video editing, photo retouching, and proofreading of written content.
